SALES AND MARKETING 2018-02-26T21:24:57+00:00

Effective Marketing, Successful Sales

CUSA’s expertise is vital for any marketing campaign to be effective. We begin by establishing open lines of communication with our properties, the ownership, and customers in the market place. Then, we set specific action plans to achieve success in every situation by identifying strategic choices and directing our efforts to maximizing revenues.

By understanding the current market trends and developing business relationships in the market place, we establish flexible rate strategies that correspond to seasonal demand. We provide the maximization of revenue and occupancy to improve RevPAR. CUSA’s revenue management team has years of experience in working with branded reservation systems. Our skills in understanding property management and inventory control systems bring the competitive edge to managing branded and independent hotels, resorts, office, retail, mixed use, and multi-family properties. Superior execution and deployment of our sales and revenue knowledge are what make CUSA the leaders of maximizing revenues in the hospitality and commercial industries.

Services We Offer

  • Brand Standards and Compliance Understanding
  • Broad Market Knowledge and Understanding
  • Excellent Brand Relationships
  • Global and National Account Understanding
  • Measurable and Effective ROI (return on investment) Sales
  • Targeted Sales Strategies and Action Plans
  • E-commerce Lead Generation
  • Results-oriented advertising
  • Yield management expertise
  • Monthly targeted sales and Marketing plan preparation and follow-up specific to each type of property
  • Use of social media to cut advertising costs and expand marketing efforts
  • Analyze local markets, trends, competitive set, ecommerce position
  • Our GM’s are trained and skilled in positioning, pricing, and optimizing revenue generation opportunities in each market
  • Sales and Marketing Training courses
  • Sales team incentive programs
  • National tradeshow participation
  • Website design for independent and brand properties to include search engine optimization
  • Unique commercial marketing strategies help maximize occupancy and fiscal performance and keeping tenant retention rates high
  • Strong Relationships and Alliances with Local Brokers
  • Market Evaluations to determine competitive Lease Rates